Revitalise hair while cleansing with a rich reparative shampoo that fortifies distressed hair while protecting colour from fading. The gentle ZeroSulfate® formula helps restore strength, manageability, and shine, while the exclusive AntiFadeComplex® maximizes colour retention
Contains AntiFade Complex®
Hair is under attack from free radicals that focus on hair follicles and colour pigments, compromising the hair’s healthy look and the vibrancy of colour. Pureology's AntiFade Complex® is an exclusive blend of potent antioxidants and full spectrum UVA/UVB sunscreens. Pureology’s exclusive AntiFade Complex® is designed to optimise colour retention and to protect hair from thermal damage.
This range makes use of Advanced Repairing Micro-Emulsion Technology.
ZeroSulfate Shampoo
Surfactants are an essential part of a shampoo’s cleansing system, but many common surfactants, known as sulfates, can fade colour vibrancy. Designed to gently cleanse without stripping colour, Pureology's ZeroSulfate shampoos include a mild cleansing system (with no added salt), derived from coconut, corn, and sugar and they deliver a rich lather and help to optimise colour retention.
Apply to wet hair and lather. Rinse. Repeat if necessary. Follow with a Pureology conditioner and then dry and style your hair as usual.
Organic Botanicals
Chamomile and Olive Oil
* AntiFadeComplex®
* ZeroSulfate®
* Advanced Repairing Micro-Emulsion Technology
* Natural Ingredients
* Soymilk and Biotin
* Signature Aromatherapy Blend
* Jasmine, Ylang Ylang, and Rosewood
Pureology delivers luxury colour care with extraordinary formulas that create radiant vibrancy in colour-treated hair, adding intense shine from the start to the finish. Pureology dramatically improves hair condition by utilising ground-breaking ingredient technology to scientifically maximise colour retention.
Pureology’s Exclusive
Technology and Organic Botanicals:
100% Vegan IngredientsPureology combines the best of nature with advanced technology to ensure pure performance and radiant colour, and their products are made without animal products or by-products.
Organic BotanicalsPureology are committed to developing naturally-based formulas infused with organic botanicals harvested from plants grown without the use of synthetic pesticides or chemicals.
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